In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).
Both have their positives and negatives, but is one better than the other?
Let’s look at both.
Is SEO Better?
SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible.
A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly.
Pros of SEO
Negatives of SEO
Is PPC Better?
PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.
Pros of PPC
Negatives of PPC
Which is Better for You?
When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends.
Both are legitimate sources of traffic.
If you want quicker results, then PPC will be the better option, because SEO will take time to work.
For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them.
You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you can get to your website!