Potential Future Goals

Proudly known as “The TechKnowledgist” who is a multi-award-winning technology professional that is a “highly talented leader with a strong leadership presence,” Yasha leads Search Marketing, Digital Products, and STEM (Technology)/Diversity at ComEd, the largest electric utility company in Illinois, where she manages over $950K in ad spend and over $11M in business contracts. Using best practices to steer business goals, she has increased paid traffic by over 250%, search traffic by over 50%, and paid click-through rates by 415%. Her digital marketing tactics have led to over $2M in revenue over a 2-year period.

Yasha is ranked in the upper 1% of African American women who hold the MBA/MCS dual degree in the United States, and she is the 2nd African American woman to complete the program at Saint Xavier University. She holds a bachelor’s degree in English from Jackson State University and an M.B.A. in Marketing and a Master of Applied Computer Science, both from Saint Xavier University. She has certifications in Google Ads, Google Analytics, Microsoft Advertising, and she is a Lean Six Sigma Black Belt.