Yasha is a DIGITAL VISIONARY with 23 years of combined business and technology experience.
Proudly known as “The TechKnowledgist” who is a multi-award-winning technology professional that is a “highly talented leader with a strong leadership presence,” Yasha leads Search Marketing, Digital Products, and STEM (Technology)/Diversity at ComEd, the largest electric utility company in Illinois, where she manages over $950K in ad spend and over $11M in business contracts. Using best practices to steer business goals, she has increased paid traffic by over 250%, search traffic by over 50%, and paid click-through rates by 415%. Her digital marketing tactics have led to over $2M in revenue over a 2-year period.
Yasha is ranked in the upper 1% of African American women who hold the MBA/MCS dual degree in the United States, and she is the 2nd African American woman to complete the program at Saint Xavier University. She holds a bachelor’s degree in English from Jackson State University and an M.B.A. in Marketing and a Master of Applied Computer Science, both from Saint Xavier University. She has certifications in Google Ads, Google Analytics, Microsoft Advertising, and she is a Lean Six Sigma Black Belt.
In August 2022, she received awards in Core Competency, Operational Excellence, and Safety. She is a 2021 Top 50 Tech Leader and in 2019, she received the Web Guru Award for her website, ysmagency.com. In 2016, she received a Values in Action award for her work on Anthem’s website and in 2015, she won 2 of Panduit’s Bravo! Awards for Technical Expertise and Quality.
She has led the design and development of over 50 websites, specializing in assisting underrepresented small business with content development/marketing, lead generation and website traffic growth.
“You must know that in a moment’s notice, your business could be doing well, but in another moment, it could be collapsing right under your feet. You have to be able to be strong enough to withstand the storms and walk proudly because you have accomplished what many can’t even fathom–starting a business!
LATEST WORK
Whether you’ve been an entrepreneur for years or just looking for help getting started, The Complete Web Business Blueprint is sure to be your go-to reference guide to begin creating your own enterprise!
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Featured Presentation
The day-to-day task of managing an office is increasingly becoming a chore that few want to take on but with great confidence in the power of organization, many attempt to conquer it anyway. Now, with the onset of uncertainty, it has become increasingly apparent that relying on the ability to simply walk into an office and take care of menial tasks is something that may or may not be possible….until now.
WordPress, a commonly used content management system for building websites, is one of the most chosen tools used by companies to manage their online presence. Well, what if you could expand that usage to accommodate your ENTIRE business? Well, now you can!